When valuing a company on going concern basis, there are three main valuation methods used by industry practitioners in banking and finance and also valuation specialist: (1) discounted cash flow model, (2) comparable company analysis, and (3) asset-based method. These are the most common methods of valuation used in investment banking, equity research, private equity, corporate finance, mergers & acquisitions (M&A), leveraged buyouts (LBO) and financial reporting.